Who are the semionauts?
The term ‘semionaut’ is an interesting phrase; not as jargon, but for the way it can illuminate what is already going on in the sphere of visual communication. How in the age of a ‘knowing’ audience – from art to advertising, film to graphic design – can we communicate meaning? The curator and critic Nicolas Bourriaud charges his artists with the task of becoming semionauts in the current informational realm (the subtitle to his second book is ‘Culture as Screenplay: how art re-programs the world’). Semionauts make connections within our universe of proliferating signs.