Last August I was asked to design a poster for an exhibition called ‘A Celebration of
August’, to be held during the London Design Festival. The poster was to be A1 in
size and produced in a hand-crafted manner. Three days before the deadline, I spent
over 30 hours carving a piece of 30mm-thick wood with a chisel. My canvas was A1
in size, just somewhat heavier than a 270gsm sheet of Colorplan. The execution of
my 3-dimensional poster raised some questions over the following months. My aim
was to challenge myself beyond the expected - not to produce just another poster for
another poster exhibition.
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OOF Imagine this word, painted to the edges of a canvas in bold san-serif: yellow out of blue. Walking around the retrospective, Ed Ruscha: 50 years of Painting, at the Hayward Gallery, London in 2009, it was arguably this word/image, painted 1962-3, which shouted loudest across the room. It’s the scale that Ruscha was interested in. As the caption explained, he loved the way that typography has no intrinsic size. Unlike other design or architecture, type is sized to the object it is placed on – from packaging to billboard. Ruscha wondered what would happen if he made his type enormous.
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